Let’s Co – Interview with Anne-Sophie Novel
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Anne-Sophie Novel is a french journalist, blogger and researcher. She is a thought leader in the collaborative economy field, and her book La vie Share, mode d’emploi had a great success and influence. After analyzing the patterns of the collaborative consumption for several years, her focus is now more on the links between the sharing economy and territories. She has recently published a blogpost about 20 ideas to implement the Sharing Economy in the territories on her blog Même pas Mal (in French). Since December 2013, she has also been leading a working group in La Fabrique Ecologique on Sharing Cities and Territories , and a report is going to be released for comments in November 5th 2014. We thus naturally asked her for suggestions insights in our path towards a Collaborative Territories Toolkit. Working hand in hand with Ouishare for a long time, she has kindly accepted to answer some questions. Extracts.
Anne-Sophie: It is quite evident and I like it a lot, well done guys! I begun to work on the Sharing Economy in 2009 and started focusing on territories in 2012, observing the way this economy is slowly impacting citizens’ implication in their area of living and thus cities, and somehow rural territories. Coworking space, recycling spaces, fablabs, book boxes, repair coffee, discosoupes, and incredible edible are numerous illustrations of it.
To me, sharing is a tool of reappropriation of our life, consumption, a way to exchange and a way to live the city.
A-S: Regarding the general organization of policies, I would act progressively, organizing a commission that could introduce the various dimensions of the collaborative economy. But considering the large scope of the topic, I also believe it could be more efficient to act step by step on various subjects… even because policy makers have not waited for the collaborative economy to rise to develop bikesharing, carsharing, coworking spaces, consultation with Agenda21, and so on.
TRICK: “I would act progressively, organizing a commission that could introduce the various dimensions of the collaborative economy”
A-S: Money first! It costs less to act with citizens, to change administration, and to think with an optimization. Then I would mention democracy, because people do not believe anymore in policy makers, but they want to participate to policies.
A-S: I think that both social and environmental are relevant departments to work with, and economics as well. But I would say that the environmental department is the closest one and a pioneer on these topics.
A-S: I think local governments should be leading this co-creation movement. First, you have to show and proof, to demonstrate the efficiency, and to show them how good it will be for them, for the next election. A collective vision is not really necessary, even if these actors do not share the same political values. I think it is better to look for a common ground on peculiar topics, and projects.
A-S: Organizing a big event is the most often quoted thing to launch a big fair- and I do believe that this is a good idea. Such an event give the opportunity to ask people to try, learn, exchange, understand and do by themselves in a field where policy makers are sometimes criticized.
TOOL: “A large event would give the opportunity to ask people to try, learn, exchange, understand and do by themselves”.
Another idea is also to work on the past of a territory, and then to work on its future with its story in mind. People need to be confident in the future: if they feel a respect for where they come from, for their roots, then they are in better position to reinvent the past… and the future!
A-S: Integrated. We will not talk about collaborative economy anymore as it will be mainstream. This economy is linked to the commons and to environmental issues. I expect that this paradigm will be better understood in 2025.
MINDSET: “In 2025, we will not talk about collaborative economy anymore as it will be mainstream.”
A-S: Local authorities have to give national government some feedbacks, and a consultation could be organized in order to settle down all the drawbacks created by this economy.
FROM THE FIELD: “Local authorities have to give national government some feedbacks, and a consultation could be organized in order to settle down all the drawbacks created by this economy.
This will be possible only when the number of users will increase more than today, and outside some hot topics created by AirBnb or Uber.
A-S: Yes. I believe France is already a pioneer – compared to the United States - in the way they promote collaborative economy on their territory. France has already had a large number of initiatives for a number of years, it is important to encourage them in order to go further with collective intelligence.
A-S: In what I see, Brest, Paris, Bordeaux, Nantes, Lyon and Toulouse are some interesting place to look at. Lille and Alsace too, despite they are not communicating that much on what they are doing.
Samuel Roumeau
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